The Definition of Public Relations Free Essay Example, 2000 words

The most prominent research trends identified in the workplace is internal survey feedback measures that provide the current trends. The work-teams in an organization offer an opportunity to establish the current economic impact of customer s perspectives of the business. In doing so, the public relations team can apply necessary resources to manage identified issues in a timely and effective way. The work environment also contributes to the defined qualitative and quantitative research aspects to present a concise public relations initiative to assure business objectives are accomplished. The PR Pro has to honor certain request for a media interview in order provide confidentiality with the client. The PR Pro-business and personal ethics are to demonstrate a cohesive synergy amongst others in the work centers around a certain situation from an ethical perspective approach. The public relations representative ethical style is warranted to formulate a preferred behavior identificat ion of the leadership and employee. The ethical perspective of most subordinates is religious belief, values, and perception to conduct in a particular situation that is similar to a character/virtue mindset. The public relations representatives identification of moral virtues plays a pivotal role in making decisions and taking action in a certain behavior in a business environment. We will write a custom essay sample on The Definition of Public Relations or any topic specifically for you Only $17.96 $11.86/page The attributes of the ad campaign particular situations that reinforce my own ethical perspective. Moreover, the ethical expression demonstrated not only what was said but as well as followed thru by action to show results.

Government Of Indi The Four Distributional Aspects Of...

According to the expert group on Financial Inclusion (GOI, 2008) only 27% of farmers have access to institutional credit. It is true that there have been some improvements in flow of farm credit in recent years. However, the Government has to be sensitive to the four distributional aspects of agricultural credit. These are: (a) not much improvement in the share of small and marginal farmers . (b) decline in credit-deposit (CD) ratios of rural and semi-urban branches. (c) increase in the share of indirect credit in total agricultural credit and. (d) significant regional inequalities in credit. (Policies for Raising Agricultural Growth and Productivity in India). ( S. Mahendra Dev, Indira Gandhi Institute of Development Research, Mumbai) The Government of India has already put in place an agriculture credit policy to improve access of farmers to institutional credit. Steps would be taken for extensive coverage of farmers under the Kisan Credit Card Scheme. Micro credit and micro insurance will be promoted as an effective tool for encouraging production and reducing risk. Credit cooperatives have an important position and role in the rural financial system and priority would be given to reforms and revamping of cooperative credit institutions as per the recommendations of the Vaidyanathan Committee. Credit counselling centres would be established where severely indebted farmers can be provided a debt rescue package/ rescheduling to save them from a debt trap. National Bank

Inadequate Social Change of Booker T. Washington Essay

There has been much debate over Booker T. Washington and the effectiveness of his work at Tuskegee Institute. Some believe that he was a pioneer for black education in a time when few had the opportunity. Others believe that his conformity to the white ideal of what a black man should be hindered his ability to create real social change for his race. In his autobiography, Up From Slavery, Washington maps out his life from its humble beginnings as a slave up through the success of his school, Tuskegee Institute. He is quick to drop names of the important white businessmen and prominent citizens to ensure their support for his school. However, he is also quick to push his students to be productive members of their society. Through†¦show more content†¦This philosophy came from his belief that if the Negro could be viewed as economically essential first, then they would able to gain the respect needed to be socially and politically equal. Washington believed in slow and natural growth (Washington, 163) and that baby steps, beginning with industrial skill, would eventually bring America to egalitarianism. He sought to lay a foundation of the race through a generous education of the hand, head, and heart (Washington, 59). In order for the black race to first make an impact economically, they had to provide a service so essential to life that this action would demand respect. This respect for their economic value would then bleed into other aspects of life, socially and politically. Washington sought to provide the basis of this esteem that would lead to social equality. This philosophy looked perfect on paper, but it had a number of problems. The students did not learn the importance of analysis and of thinking as an individual. They were not taught to examine a subject with a degree of scrutiny and make their own opinion on the subject. They did not learn about politics or the processes of voting. They did not learn of the history of the cou ntry in which they lived, worked and raised their children. These skills teach a student to think for themselves, form their own opinions, and force change, whether it being socially (for example, a race issue), economically (a new invention that wouldShow MoreRelatedBooker T. Washington Vs. Theu.s. B. Dubois : The Discussion Of Conformity910 Words   |  4 PagesBooker T. Washington vs W.E.B. Dubois: the discussion of conformity At the early turn of the 20th Century United States, there was a large debate about how the average American viewed African Americans or Negroes. As a result, white consensus geared toward putting Africans in a type of caste system, where they would consider below whites, women, and immigrants. By this point, most African Americans were just conforming to this way of life and did not seek to change this. While this occurred, manyRead MoreThe Appropriateness of Booker T. Washington and W. E. B. Du Bois Strategies for Dealing with Problems Faced by African Americans2275 Words   |  10 PagesEssential Question: Booker T. Washington and W. E. B. Du Bois offered different strategies for dealing with the problems of poverty and discrimination faced by Black Americans at the end of the nineteenth and beginning of the twentieth centuries. Assess the appropriateness of each of these strategies in the historical context in which each was developed. After the period where big businesses operated the country to benefit themselves, the middle class activists began to rise against these unjustRead MorePolitical Leaders During The War1087 Words   |  5 Pagesthe government to both rally black support for the war and to help battle against issues such as lynching and segregation. For example, Emmett Scott, the former secretary to to Booker T. Washington at the Tuskegee Institute, was able to organize a conference for black newspaper editors and political leaders in Washington, D.C. in June 1918. This conference yielded positive results. The attendees declared their loyalty to the government. Although World War I affect people of all demographics, thoseRead MoreThe History of Affirmative Action1628 Words   |  7 Pagesunder a tree, while a white man labored intensely. Along with public promotion, lots of prominent individuals came out spoke vehemently against the establishment of compensatory laws. Of the principal objectors of compensatory laws was Booker T. Washington. Washington believed the best interests of black people would be attained through schooling in the crafts, industrial skills cultivation of the virtues of patience, enterprise, thrift. He urged his fellow blacks, most of whom were impoverishedRead MoreGarvey vs. Du Bois1980 Words   |  8 Pagesidentified political, educational, and economic empowerment as pillars of their ideologies, and key strategies for improving the conditions of blacks, and yet, this point of ideological convergence was overshadowed by Du Bois’ disdain for Garvey’s (and Book T. Washington’s) emphasis on economic pursuits over educational and intellectual development. In a similar vein, while Garvey and Du Bois shared an allegiance to the Negro race as a global entity, Garvey was critical Du Bois’ willingness to identify withRead MoreEssay on Could Reconstruction Have Been More Successful3586 Words   |  15 Pagesbelief that every man has â€Å"certain inalienable Rights.† Not until ninety years later, however, when slavery was abolished did the United States actually offer these â€Å"Rights† to all of its citizens. The 19th century was turbulent time of stress and change for America. One of the most controversial dilemmas was the issue of slavery. Slavery was conceived by many to be morally wrong, and it undermined America’s most valued beliefs. Despite this inconsistency, slavery was still widely supported and permittedRead MoreThe Progressive Era Of The Gilded Age1465 Words   |  6 PagesWith change comes consequences. Industrialization of the United States had indirectly tarnished the Gilded Age, and now that this era was coming to an end, reformers were left to clean up the mess. Hence, the Progressive era was born. The Progressive movement was based in the urban middle class and focused on the improvement of society, the economy, and politics. Yet, the movement was not unified. Each reform group of the era had a separate goal t hat they would focus on. Each president also hadRead More Civil Rights and Martin Luther King Jr. Essay1221 Words   |  5 Pages Martin Luther King, Jr. was a great civil rights leader who gave his life in the name of freedom. The work of Martin Luther King, Jr. goes further than establishing peaceful social change strategies, he shaped America into the free country it is today. Before his protests in the south blacks, were treated like second rate citizens. It was uncommon to see blacks and whites using the same public restroom, or drinking from the same water fountain. Dr. King created a legacy that carried on farRead MoreAnalysis Of Ebony Magazine On Racial Ideals And Changes That Occur Throughout The United States1511 Words   |  7 Pagesnation powerful whites have shaped the ideas on race that produced a larger system of white supremacy. They are the titans that dominate social, economical, and political ventures, that negatively affect people of â€Å"color†. Ebony magazine helps grasp the progression of race relations in American history. It demonstrates the slow evolution on racial ideals and changes that occur throughout the United States. Human society has been highly diverse and is the premise of white supremacy ideas. From theRead MoreThe Freedom Of The United States Essay2413 Words   |  10 Pagesslaves, but for a slave in 1864, African American’s vision of freedom was limited because they had been seen as property for such a long time. Slaves didn t know what was out there and there were many whites against this new freedom they had just received. Although, they were aware that they weren t equal to whites at the time, they didn t completely know what freedom could really mean. As time went on they started to see what came with freedom and they began to demand what they deserved. The

The American Nurses Association ( Ana ) - 1272 Words

1. Go to the ANA Policy Link. What are the priorities for this organization? Compare them to the AMA(www.ama-assn.org). What is the same? What is different? What surprises you? The American Nurses Association (ANA) is the professional organization that represent almost 3.4 million registered nurses of the United States. The mission of the ANA is â€Å"Nurses advancing our profession to improve health for all† (American Nurses association [ANA], 2015). It acts as a voice of nurses and involve in advancing and protecting the profession of nursing. The ANA is focus in developing standards for nursing practice, and advocating for rights of nurses in the workplace. Apart from its involvement in enhancing the position of nurses, it also plays significant role in serving the public and the profession of nursing. In addition, the ANA is actively involved in the establishment of various health policies and practices that not only affects the public but also nurses. The health care policies and practices are generally implemented at state or national level. These policies and practices are often build on the foundation of nursing knowledge. The ANA has played a pivotal role in health care reforms such as Medicare reform, patients’ rights, nursing staffing ratio, safe needle practices, whistleblower protections for the health care workers, reimbursement for health care services and access to health (ANA, 2015). At present, the ANA is an avid supporter of the initiation of policy regardingShow MoreRelatedThe American Nurses Association ( Ana )1201 Words   |  5 PagesPurpose and Mission The American Nurses Association (ANA) is a full-service professional organization that symbolizes the interests of registered nurses through its constituent and state nurses associations. The ANA implements the nursing profession by raising high standards of nursing practice, honoring the rights of nurses in the work field, promoting a positive and realistic view of nursing, and by pushing the Congress and regulatory agencies on health care issues affecting nurses and the public. TheirRead MoreAmerican Nurses Association ( Ana )1172 Words   |  5 PagesIn the United States alone there are well over three million registered nurses as of 2015, with just over two hundred thousand of that total practicing within the state of Florida (Total Number of Professionally Active Nurses, 2015, n.p.). With that being said, there are many different nursing organizations available within the United States to represent not only the registered nurse, but also to represent the student nurse as well. Several nursing organizations are geared towards specialties, ethnicityRead MoreThe American Nurses Association ( Ana )886 Words   |  4 PagesIntroduction to Nursing Caring, compassionate, honest, determined and knowledgeable are just a few words to describe the type of nurse I would like to be. The American Nurses Association (ANA) defines nursing as the â€Å"protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations† (Taylor 8). Nursing hasRead MoreThe American Nurses Association (ANA) Essay841 Words   |  4 Pagesdrastically different depending on whom you speak to. Many would define health as a persons absence of disease, others would describe good health based on the status of mind, body amp; social well-being (GCU Lecture, module 2, 2012). According to The American Heritage ® Dictionary of the English Language, health is defined as The overall condition of an organism at a given time. An individuals overall health affects the nat ion, this is where stakeholders come into value. According to Keele, BucknerRead MoreThe American Nurses Association ( Ana ) And The Health Ministries Association Essay1474 Words   |  6 PagesIntroduction The American Nurses Association (ANA) and the Health Ministries Association (HMA) have described Faith Community Nursing (FCN) as a form of a specialized nursing practice carried out by a nurse within a faith community (American Nurses Association Health Ministries Association, 2012). The role played by the FCN is to protect, promote, and optimize health and abilities, prevent illness and injury, and respond to distress regarding the practice beliefs and the values of a faith communityRead MoreThe American Nurses Association ( Ana ) And Health Ministries Association1364 Words   |  6 PagesThe American Nurses Association (ANA) and Health Ministries Association (HMA) have described Faith Community Nursing (FCN) as a form of a specialized nursing practice carried out by a nurse within a faith community (American Nurses Association Health Ministries Association, 2012). The role played by the FCN is to protect, promote, and optimize health and abilities, prevent illness and injury, a nd respond to distress regarding the practice beliefs and the values of a faith community. The FCN emphasesRead MoreThe American Nurses Association ( Ana ) And The Health Ministries Association1272 Words   |  6 PagesThe American Nurses Association (ANA) and the Health Ministries Association (HMA) have described Faith Community Nursing (FCN) as a form of a specialized nursing practice carried out by a nurse within a faith community (American Nurses Association Health Ministries Association, 2012). The role played by the FCN is to protect, promote, and optimize health and abilities, prevent illness and injury, and respond to distress regarding the practice beliefs and the values of a faith community. The FCNRead MoreThe American Nurse Association ( Ana ) Code Of Ethics1263 Words   |  6 PagesHealthcare organizations are committed to providing clients with quality service and experience while promoting safety, health, and healing. Nurses have the biggest impact in providing saf e client care and are known for their commitment in improving or increasing client health. However, this ethical commitment may not always be met due to breakdowns in healthcare delivery. Deviations such as adoption of unsafe practices or behaviors can lead to sentinel events. Any disconnects or disruptions canRead MoreNursing Informatics For The American Nurses Association ( Ana )1214 Words   |  5 Pages According to the American Nurses Association (ANA), nursing informatics â€Å"integrates nursing science, computer science, and information science to manage and communicate data, information, knowledge, and wisdom in nursing practice (ANA, 2007).†Nurses who wish to pursue a career in informatics one need to specialize. One does not need to have a masters degree in order to be certified in informatics. Per the American Nursing Credentialing Center, they must hole an active Registered Nursing licenseRead MoreThe American Nurses Association ( Ana ) Code Of Ethics Essay19 89 Words   |  8 PagesAccording to Provision 8 of the American Nurses Association (ANA) Code of Ethics, â€Å"The nurse collaborates with other health professionals and the public to protect human rights, promote health diplomacy, and reduce health disparities.† (American Nurses Association, n.d.). Therefore, nurses and other healthcare workers must set aside any preconceived notions about a populace in order to provide equal care amongst all populations. This includes patients who are HIV positive. Nurses and healthcare workers must

Obesity Causes And Effects - 2476 Words

When you think of the general health of America, what first comes to mind? Most would likely answer this question along the lines of our population being overweight. Obesity is one of the leading causes of death in the US with at least 30,000 people dying from this disease each year (Obesity Epidemic). Obesity symptoms often arise at an early age and can lead to an array of issues well beyond excessive weight gain, but who is to blame? Many critics attribute the explosion of the disease to the widespread growth of the fast food industry, the expanding social media world, the reduction of physical activity in schools, unhealthy food in schools, or even genetics. However, individuals must take personal responsibility for their health. Obesity’s roots can be seen from the start of life, or even pre-birth, and it is up to adults to help teach children how to live a healthy lifestyle. Some may just blame it on genetics, but parents that allow and promote kids to consume unhealthy food are greatly responsible for allowing the disease to flourish. Also, not including any physical activity in their children’s daily life contributes to the obesity epidemic. So what is being done? Many schools districts across the country have introduced prevention methods like nutrient education, but are these really effective? The real question is, if people don’t take personal responsibility will American’s unhealthy habits ever really change? Beyond the very real medical conditions obeseShow MoreRelatedCauses and Effects of Obesity823 Words   |  3 PagesObesity occurs in all countries and it is one of the gravest problems in modern society. Mankinds around the world are concerned about obesity. One of th e chief causes is unhealthy diets. Obesity is also due to lack of exercise and lack of education and awareness. Therefore obesity has various effects include risk of suffering from a range of health conditions, large fiscal expenditure on medical insurance and lack of self-esteem. One of the chief causes is unhealthy diets. There are high-calorieRead MoreCauses and Effects of Obesity832 Words   |  3 PagesThe epidemic of obesity is a medical circumstance defined as excess weight in the form of fat which may impair health. (World Obesity Federation, 2012). Obesity can be calculated by BMI which is body mass index. Obesity means BMI greater than 30. (ibid). This essay will outline the causes and effects of obesity. Diet, lifestyle, toxic environment and the causes of obesity are physical, psychological and economic are impacts. One fundamental cause of obesity is diet. Adolescence is perfect exampleRead MoreThe Causes and Effects of Obesity686 Words   |  3 PagesCauses and Effects of Obesity Overview Obesity according to Birmingham and Treasure means there is an excess of adipose tissue (fat) in the body (195). Today, hardly a day goes without the mention of an obesity related issue in the news. In a way, obesity is increasingly becoming a national epidemic. As medical practitioners debate on whether or not obesity should be regarded a disease, policy makers are mulling over what course of action should be adopted so as to rein in the problem of obesityRead MoreCause And Effect Of Obesity1477 Words   |  6 Pages Cause and effect essay Ahmad Elham ENG 111/FH21 Sunithi Gnanadoss May 2, 2017 After World War II, when the baby Boomer generation emerged, USA economy increased and people started utilizing fast food without a diet plan, without caring about nutrition in their food and the calories they were consuming caused obesity. At the same time, transportation and technology revolutions which meant to bring ease in nation’s lives, brought laziness and obesity. Ultimately, many others callRead MoreObesity : Causes And Effects1090 Words   |  5 Pages Causes of Obesity Obesity refers to the condition of having an extra amount of body fat. Obesity is caused by eating too much and moving too little. When an individual’s amount of body fat becomes too high, they are at a greater risk of being affected with life changing diseases such as heart failure, hypertension, type II diabetes, cancer, gallbladder disease, osteoarthritis, and others. This shows that people should become more physically active and attempt to make healthierRead MoreObesity : Causes And Effects2292 Words   |  10 PagesObesity has been a topic of debate for decades. The prevalence of obesity in children in the United States has continued to rise, and there is still much debate on whether one thing or another causes obese effects. According to a Micro simulation analysis, one in three children in the US between ages 2 and 19 were obese between 2009 and 2010 (Kristensen et.al, 2014). Support has been shown that these numbers have only been increasing, as researchers have un covered more about how childhood obesityRead MoreCauses And Effect Of Obesity1071 Words   |  5 Pages Obesity is known to produce a number of stress and inflammation responses in the body that lead to the activation of the inflammatory signalling molecules, Jun NH2-terminal kinase (JNK) and inhibitory kB kinase (IKK). Activation of these pathways plays a key part in the development of insulin resistance followed by progression to diabetes as they greatly affect inflammatory responses, insulin signalling, and lipid and glucose homeostatis (Nakamura et al. 2014). For example, activating the JNK pathwayRead MoreThe Causes and Effects of Obesity Essay1390 Words   |  6 Pagesresult of cause and effect. For instance, if a match is struck; a flame ignites, if water is put on the flame; the flame is extinguished, if more fuel is added to the fire; the fire gets bigger. A major problem in our society today, the problem of obesity, results from cause and effect. While many factors are involved, the causes for obesity are ultimately from choices made by individuals. One of the causes for the continuing rise in obesity in the United States is because the cycle of obesity, thatRead MoreCauses And Effects Of Obesity In America870 Words   |  4 PagesThe Centers of Disease Control and Prevention defines obesity as having a BMI over 30 (CDC). In the year 2000, roughly 30 percent of 20 year olds in America were obese. By 2003 that number had risen to 32 percent. That is a small window of increase. From the 1970s to the early 2000s, the percent of obese Americans doubled. This means that in 1970, only 15 percent of Americans were obese, and in the thirty years following, obesity took a sharp rise. In 1960, 13 percent of Americans were obese. TheRead MoreCause and Effect Essay on Obesity962 Words   |  4 PagesTiffany Nali Period 3 May 20,2012 Cause and Effect Essay on Obesity Obesity is one of the main topics in America including one of the main reasons of death.-(begin with a subject) Detecting obesity is easy, but treating it can be very hard to do. Never have there have been so many teens and children not only overweight but obese. In some ways, it could be called the plague of the twenty- first century due to adolescents and teenagers indulging

AstraZeneca a Multinational Company

Question: Produce a report discussing a multinational company AstraZeneca. Answer: Introduction: This study elaborates AstraZeneca, established in 6 April 1999 with its headquarters in London, was created by emerging Astra AB and Zeneca Group plc. It is a British Swedish multinational and biologics company. Over hundred of countries observe it operation. Cancer, infection, neuroscience and cardiovascular are main diseases comes under the list of portfolio of products (https://www.astrazeneca.com/our-company.html ). This organization reflects the most of technology by directing it toward a better healthy world. It pushes further limits of technology to create life-changing medicine. Last year AstraZeneca announced to use CRISPR for distinguishing and validating new drug select in preclinical prototype. It has also found a way of treating non-small cell lounge cancer using gefitinib. Directors of AstraZeneca hold proactive approaches to train their employee best way possible. Therefore, it installed LMS with its PeopleSoft Human Resources Information System (HRIS) that assign rele vant training to everyone (https://en.wikipedia.org/wiki/AstraZeneca#History ). Though coming from different range of background, Employees of AstraZeneca share the same passion for modern medicine. AstraZenecas human resources provide sustained involvement and worth to the organizations market. Medicines of this organization helped the people around the whole world to fight against the critical diseases. It is one of the best Pharmaceutical Biotechnology Company in the world. Environment: Ten particular environmental factors influence AstraZenecas business. Here the discussion on Industry, raw materials, human resource and financial resources are present. Industry: AstraZeneca comes under the category of Pharmaceutical Biotechnology Industry (Mahaffey 2014). This industry is responsible of creating curative drugs, also improving diagnostic mediums and the commencing of gene therapy. Raw materials: For raw materials, AstraZeneca mostly depend on third party like every other pharmaceutical companies (Beck et al. 1988). Organization does the job of extracting from different raw material for manufacturing drugs. Raw materials consumed by the organization carry active pharmaceutical ingredients (API). Dec 31, 2014 Raw materials and consumables 663 Inventories in process 501 Finished goods and goods for resale 796 Inventories 1,960 Source: Based on data from AstraZeneca PLC Annual Reports Human Resource: Human resources of AstraZeneca are responsible for recruiting people and developing performance strategy for the organization. For supporting organizations competitive advantage human resources develop partnership with managers (Gomez-Mejia et al. 2004). This delivers the important knowledge and skills to the managers regarding people related advices on the labour market. Financial Resource: AstraZeneca possesses good amount of capital for spending it as cash, credit lines and liquid securities for business purpose. The organization, kept capital as security before participating in the business, has successfully promoted success based on financial resources like any other environment. The Organizational Structure: AstraZeneca is one of most renowned Multinational Company (MNC) in the biological pharmaceutical industry. They provide their services to more than hundred countries. Three different organizational structure of AstraZeneca made the activities of the organization fluent enough to work in an international level. The various aspects of structure are manufacturing, developing and supply chain management. AstraZeneca also funds a huge amount of money to develop drugs for critical diseases. Different branches in installed in the whole world prove training to new recruits (Shi 2013). The training they provide is one the best in present. This interest for producing new drugs to make the world diseases free makes the organization different from many others present in the industry. Manufacturing part is assigned to meet the demands of the market (Jensen and Meckling 1992). Supply chain management keeps the companys product available to market. Personal development of individual workers is very important to the organization. The training provided in the various parts for the new recruited make this thinking possible. The fundamental elements of this group are universal and private manufacturing medicines, researching and market administrations. In AstraZeneca, the entire employee work under this CEO. According to Jensen and Meckling (1992) the board of the organization consist CEO, Chairman of the board and directors. The next level of employees are CFO, CIO etc. Chairman of board is the heights person in an organized group of a organization. He is the head of the directors. And second most powerful officer in an organization after CEO. The Organizational Culture: AstraZeneca recruits and has people within it who belong to various types of background. In spite of this divergence of backgrounds all the employees of this organization share the same affection of accomplishing challenges of modern science. It encourages employees to work with each other and to take smart risks. Employees gets support whenever they need it and it provides the platform to work autonomously. Merit and performance decides distinct success for workers. They get Energetic and innovative environment which know to value the diversity. The organization has also a purpose of nourishing talents of individual people. This helps the employees to involve them in work and dedicate crucially in scientific excellence. This place share motivations and conventions. Here every day is recompensing. The organization has the curiosity toward science and the potentiality of it. For achieving the aim, AstraZeneca works with companies, which share similar taste and collaborators to create inventive drugs. The hope of winning over the most dangerous diseases, this organizations workers share their knowledge and skills. This thinking produce an innovative and strong environment in the work place. AstraZenecas workplaces all over the world share the same affection for a inspiring and motivating environment. Personal development of individual workers is very important to the organization. To maintain organizations commitment, it requires its employees to never stop gaining knowledge and nourishing their skills. Organization encourages and aids the workers by providing never-ending support. Therefore, a keen person can reach his/her full capability of using science to help create medicines. A team member with different kind of thinking and being in a diverse team with different backgrounds can come up with new ideas. With new ideas come new possibilities. Several numbers of teams presented in the organization get the advantage of dynamic mlange. AstraZeneca received Excellence in Practice Award because of their hard contribution for developing abilities of workers. Impact of Technology: For most pharmaceutical organization, productivity is one the crucial concern. The amount of fund the organization provides for speeding up RD process, it faced decrease in productivity. In spite of the failures, AstraZeneca has produced some revolutionary medicines and adopted great technologies like gnome. The organization has examined the capability of PT003 for the enhancement of functionality of lung. AstraZeneca acquired Pearl Therapeutics. This technology was developed for carrying pressurised metered dose inhaler (pMDI). In PINNACLE 1 and PINNACLE 2, upper respiratory tract infection and dyspnea are the most disadvantageous treatment arms. The safety information study in PINNACLE 3 is not yet available. Gefitinibis a medicine for particular breast, lung and other cancers. Lung cancer is widely known as one of the most dangerous and second most detected cancer in United Kingdom. Patients with epidermal growth factor mutation-positive (EGFR M+) disease were only prescribed for treatment with gefitinib. AstraZeneca introduced the drug gefitinib, used for treatment of non-small cell lung. AstraZeneca also adopted various technologies to provide both successful and significant service for the patients. The federal Food and Drug Administration (FDA) asks for good quality Manufacturing Practices. Therefore, it established regulations internationally to make sure of best manufacturing quality. If a organization fails to follow the rules created by FDA, it can cost the organization millions of pounds a day. AstraZeneca never suffered for the rules created by FDA. Previously the organization kept track of their training manually. After integration of Plateau Learning Management System in 2002, it assisted the business process automation. It took the enterprise training a way forward than it was ever before (Ramirez and Tylecote 200). CRISPR is a pioneer gnome editing technique. The technology allowed AstraZeneca to recognize and authorize new drug targets in preclinical replica. This technology helped the organization to develop Pearl Therapeutics (Meltzer 2012). It gave scientists power to change particular genes surprisingly faster and more precisely way than ever before. Conclusion: From the above study, we can conclude that AstraZeneca is one of the best pharmaceutical multinational organizations. It its life span it created various lives changing drugs that aided the world to recover from most dangerous diseases. The organization provides the best in class training to motivate their employee from the begging of their career. It always provided the environment of innovativeness for the workers. Using gnome editor, it created the history in the history. PINNACLE 1 and PINNACLE 2 studies are the result of the technology. PINNACLE 3 studies will be unenclosed soon. AstraZeneca also adopted various technologies to provide both successful and significant service for the patients. The curiosity of the organization toward science also made their employees reach their full potential. AstraZenecas environment consists of inventory, human resources, financial resources, etc. Integration of Plateau Learning Management System in 2002, made significant change that assisted the business process automation. References: Beck, A.T., Epstein, N., Brown, G. and Steer, R.A., 1988. An inventory for measuring clinical anxiety: psychometric properties.Journal of consulting and clinical psychology,56(6), p.893. Fain, K., Daubresse, M. and Alexander, G.C., 2013. The Food and Drug Administration Amendments Act and postmarketing commitments.JAMA,310(2), pp.202-204. Fan, J.P., Wong, T.J. and Zhang, T., 2013. Institutions and organizational structure: The case of state-owned corporate pyramids.Journal of Law, Economics, and Organization,29(6), pp.1217-1252. Gomez-Mejia, L.R., Balkin, D.B. and Cardy, R.L., 2004.Managing human resources. Upper Saddle River: Prentice Hall. Hagedoorn, J. and Schakenraad, J., 1994. The effect of strategic technology alliances on company performance.Strategic management journal,15(4), pp.291-309. Jensen, M.C. and Meckling, W.H., 1992. Specific and general knowledge and organizational structure. Levy, M.L., Hardwell, A., McKnight, E. and Holmes, J., 2013. Asthma patients' inability to use a pressurised metered-dose inhaler (pMDI) correctly correlates with poor asthma control as defined by the global initiative for asthma (GINA) strategy: a retrospective analysis.Primary Care Respiratory Journal,22(4), pp.406-411. Mahaffey, K.W., Held, C., Wojdyla, D.M., James, S.K., Katus, H.A., Husted, S., Steg, P.G., Cannon, C.P., Becker, R.C., Storey, R.F. and Khurmi, N.S., 2014. Ticagrelor effects on myocardial infarction and the impact of event adjudication in the plato (platelet inhibition and patient outcomes) trial.Journal of the American College of Cardiology,63(15), pp.1493-1499. McIntosh, D., 2014. Vendors of learning management and e-learning products.Learning Management Vendors, pp.88-96. Meltzer, E.O., Blaiss, M.S., Naclerio, R.M., Stoloff, S.W., Derebery, M.J., Nelson, H.S., Boyle, J.M. and Wingertzahn, M.A., 2012, September. Burden of allergic rhinitis: allergies in America, Latin America, and Asia-Pacific adult surveys. InAllergy and Asthma Proceedings(Vol. 33, No. 5, pp. S113-S141). OceanSide Publications, Inc. Ramirez, P. and Tylecote, A., 2004. Hybrid corporate governance and its effects on innovation: a case study of AstraZeneca.Technology Analysis and Strategic Management,16(1), pp.97-120. Shi, Y., Zhang, L., Liu, X., Zhou, C., Zhang, S., Wang, D., Li, Q., Qin, S., Hu, C., Zhang, Y. and Chen, J., 2013. Icotinib versus gefitinib in previously treated advanced non-small-cell lung cancer (ICOGEN): a randomised, double-blind phase 3 non-inferiority trial.The lancet oncology,14(10), pp.953-961.

Network Structure and Industrial Clustering †MyAssignmenthelp.com

Question: Discuss about the Network Structure and Industrial Clustering. Answer: Introduction: It is the department concerned with managing the employees of the organization in an adequate manner (Alfes, et. al., 2013). Human resource management is a team comprises of a sufficient and efficient member who has the capability to control the activities of the organization. Apart from this, their primary activities are to manage and fulfilling the employees needs as this is the most effective tool to motivate the employees. In this assessment, human resource management of AIROD will be covered, it is a company engaged in providing maintenance facilities to support the Royal Malaysian Airforce (RMAF) as well as to resolve the issues of supported engines used by the Air Force. It is a subsidiary company of National Aerospace Defence Industries (NADI) which was founded in 1976 and it was privatised in 1984 and came into a joint venture with Aerospace Industries Malaysia (AIM), and Lockheed Aircraft Systems International (LASI), USA. Human resource management of AIROD is effective an d with the help of effective human resource team, they have attained adequate goodwill in supporting Malaysian Armed forced as well as other private airlines (Abd Hamid W Mini, 2014). Currently, an organization has 201-500 employees across the globe. AIROD has 78 corporate clients worldwide along with the Air Force of the Malaysia. The organization has attained an effective place in the industry through providing world-class MRO facility in Malaysia in order to support rotary and fixed wing aircrafts. With the effective human resource management and collaboration between the departments of the organization, AIROD is known as the national player in the global aviation MRO industry (Abeyratne, 2013). Operation: It is the department which is also known as the administration department which influences and directs the other teams of the organization to perform in an adequate manner in order to attain desired goals and the objectives. This is the duty of the organization develop a good mixture of the available resources of the organization in an adequate manner so that maximised results could be obtained. AIRODs operation management has the capability to enhance its functionalities in an efficient manner so that its clients across the globe could be satisfied. For the same purpose, self-reliance strategic policy has been developed for strengthening the Malaysian Armed forces which enhances the security options of the nation externally as well as internally (Bardoel, et. al., 2014). Operational department of the AIROD conducts various activities such as maintenance of the aircrafts, providing support to the engines used by the Air Force in their aircrafts, etc. Performing these functionalities in an adequate and effective manner has helped them to become the global brand of providing MRO facilities to various international clients. AIRODs operational management has done an agreement with Lockheed Aeronautical Systems Company (LASC) in order to enhance and provide specialised engineering services to its clients (Dostaler, 2013). Financial: Financial resources play the vital role in smooth running of the organization while it also plays effective roles in the attainment of organizational goals and the objectives. Apart from this, financial resources allow the organization to enhance their performance through adaptation of enhanced qualitative as well as improvised systems. Financial department is responsible for operating and controlling all functionalities in relation to the monetary terms within the workplace. In terms of AIROD, financial resources were quite efficient through which organization could attain its objectives. In the early 1980s, the government allocated the largest budget for Air Force for enhancing their capabilities and for the same, 18.9% of the overall budget of Malaysia at that period of time was allocated for the enhancing the performance of Air Force (Gebler, Uiterkamp Visser, 2014). For this, a special mission was initiated in the name of PERISTA which was launched to upgrade the cap abilities and modernise the Armed Force's strengths. The major activity of financial department is to increase the organizational capabilities through an adequate allocation of the available financial resources within the departments of the organization. To perform this function in an appropriate manner, advanced research is necessary to analyse the requirements of the departments of the organization and then on the basis of outcomes generated from the research, funds should be allocated with the view to attaining organizational goals and the objectives (Farahmand, 2011). This was the reason AIROD never felt lack of financial resources situations because Malaysian government never compromised with their army people. Maximum portion of Malaysias overall budget is allocated to the Armed forces in order to increase their capabilities (Bamber, et. al., 2009). Marketing: This term includes market research, promotional and advertisement activities which are generally used to spread the awareness to the targeted public in relevance to the product, service or business. This technique is quite trending and useful in generating positive outcomes for the organization such as it helps in enhancing the revenues for the organization through making the increase in the demand of the products advertised in the particular market. Being in the joint venture type of the business, an organization was the part of government subsidiary and in those circumstances, the organization never required to promote their business. But after being privatised, they are serving in the Malaysian Armed Forces as well as for other local and the international clients (Armstrong, et. al., 2015). For the purpose of promotion and advertisement, AIROD used their past achievements such as Contractorization Program which was established for aircrafts in 1997. Under this program, maintenance and logistical support services, as well as the specialised services, were being provided to the RMAF bases from the AIROD main base at Subang (Glowik Smyczek, 2011). They have also utilised their experience in the aircraft maintenance for military commercial aircraft which is more than twenty-five years for promoting their business in the international market. Thus, they are known as the leading local company involved in aerospace functionalities and their value increased from the introduction of Contractorization Program (Armstrong Taylor, 2014). Environment of the organization Upstream Industries: It is a business term which is mainly used in various industries and it is majorly linked with the production processes. This term defines the first stage of the production process of the particular industry. It is the stage where all the available resources are being combined at one place in order to perform the activities in an appropriate manner. In terms of AIROD, this term defines the procedure of the company which is done to arrange the materials which will be used for the purpose of completion of the task (Gruca Rego, 2009). Apart from arranging primary and subsidiary materials required for completion of the particular task, adequate machinery, efficient employees, funds, etc. are also being considered crucial factors in the process of accomplishment of targets with the help of completion of the tasks. AIROD is an organization engaged in providing MRO services and along with this, they also provide various other services and parts to the Malaysian Army as well as to other countries' clients, an upstream stage will play a crucial role in their functionalities. It will help them to prepare outlines, blueprints in relevance with the assigned by the militaries as well as from the international clients. Apart from this, this stage involves the arrangement of the supporting materials, efficient and skilled employees, number of workers, etc. required for finalizing the task allocated (Belobaba, Odoni Barnhart, 2015). Downstream Industries: These types of activities are generally commenced in the production-based industries which are mainly engaged in the extraction of oil, gas, petroleum, etc. types of products. It is the second phase of the industry under which the arranged materials in the upstream stage are being processed in order to produce a finished product (Hazledine, 2011). Further functionalities of this stage are to sale the finished products in the outside market i.e. to the business organizations, government agencies or private organizations. In this scenario, AIROD is engaged in providing adequate services and products with the help of arranged equipment and other supporting materials to the Malaysian Armed Forces which is a part of government agencies. Thus, AIROD is included in the upstream and the downstream types of industries (Breevaart, et. al., 2014). For instance, in the oil and gas industry, upstream activities are the extraction of the crude oil from initial resources i.e. from land and that crude oil is being transferred to the refineries for the further functionalities which are included in the downstream activities. From refining the oil, making it into a finished state to the selling of oil to the customers is included under downstream activities. In the same manner, AIROD performs initial activities such as production and distribution of MRO services, maintenance and repair services to the aircrafts especially used by military people. Thus, AIROD is an integrated company because it includes both upstream and downstream processes in their functionalities (Homsombat, Lei Fu, 2014). Competitors: These are included in the external environmental factors for the business organization as their performance and activities affect the business externally. Competitive analysis is being conducted in order to determine the policies and strategies used by its competitors for attaining the adequate image in the target market. From the outcomes obtained from the competitive analysis, an organization needs to adopt more effective strategies from its competitors in order to attain effective outcomes as well as the effective competitive advantage in the dynamic business environment. Aerospace industry of Malaysia consists of few companies which are Upeca Aerotech Sdn. Bhd., Malaysia Aerospace Industry Association, Strand Aerospace Malaysia Sdn. Bhd., etc. are some of the primary competitors of AIROD which affects its performance (Kapferer, 2008). Competition is necessary and it is known as the reason for innovation. In order to attain competitive advantage and to beat the compet itors policies in the business environment, organizations involved in the competitive business environment performs their unique activities to survive and to attain its effective image in the business environment. As AIROD is involved in the indulging various types of services to Malaysian Armed Forces as well as to other international clients, they have developed their effective image in the aerospace industry through providing qualitative and reliable services. These are the basis and efficient components for enhancing the organizational performance (Jarach, 2017). Technologies: Within the recent period of time, technological gap between the developing and developed countries has been broadened rapidly. The primary reasons for this lack of investments, lack of qualified human resources, enhancements in the barriers, etc. Defence Ministry is the area in which countries need to spend a huge part of their budget irrelevance to the availability of funds with the country. This is the most critical area of the country and ignorance with this area could generate various negative outcomes for the country. India, Turkey, South Africa, etc. are certain countries which have adopted advanced technological factor in the workplace with the view to move towards the developed countries. While Malaysia is the country which has adopted this factor very late and this is the reason, they are counted in the slow emerging countries in the world. In order to attain the adequate position in emerging economies across the globe, Malaysia has invested a huge amount of th eir overall budget in the defence ministry. AIRODs has also played a crucial role in gaining the expected position in the globe with the use of adequate skills and advanced technologies (Kleymann Serist, 2017). Adaptation of advanced technologies is very crucial in every field. This is the major reason, AIROD has attained the effective image in the aerospace industry with the help of advanced and innovative techniques. Thus, they are currently operating with 6 hangars with 13 aircraft bays (Lainez, et. al., 2017). Sustainable management of AIROD The main reason for the establishment of AIROD is to enhance the capabilities of defence ministry of the Malaysia. AIROD is engaged in providing various services to the Malaysian air force such as MRO services, maintenance, and repair services for the air crafts used by the military groups of Malaysia. They have also achieved the adequate image in this section in the Malaysia as well as in other countries of the globe (Dahlan, Samat Othman, 2015). Apart from this, alternative objectives of the establishment of AIROD were to strengthen the functionalities of BTECH's organizations and business entities in relation to their research. This is done with the help of joint collaboration with the business organizations involved in the business and management. It's another objective defines its establishment purposes which are providing support to the research associations of business and management ay the BSc level which also includes economics and business administration. And their functio nalities are useful for the MSc level which operates various programs of marketing and business innovation (Bueno, Merino Murcia, 2016). Their major reasons for sustainable management also include their successful adaptation and implementation of contractorization programs. With the execution of this program, the organization has attained first, second and third line maintenance to the Royal Malaysian Air Force. With the help of this program, the organization was able to attain a huge rate of serviceability for maintaining and repairing air crafts. Under this program, various crucial aircrafts are being maintained such as Pilatus PC-7 Training Aircraft, Blackhawk helicopters, the VVIP aircraft, under the Prime Minister's Department, Falcon F900, and Global Express. Apart from these aircrafts, organization also maintains civil registered Leonardo AW109E, MI-171, MI-17 helicopters and AW139 helicopter owned by the Fire Fighting and Rescue Department (Clarysse, et. al., 2014). Under this program, organization had developed a separate department who records all functionalities conducted in this program in relevance with the aircrafts maintained. Inspection of these aircrafts was done on regular basis in this program, logistical support and scheduled maintenance sheets were also used to be provided under this program. AIROD has developed various service centers across the Malaysia and in the international market for providing effective services to its clients. Their major centers are RMAF bases, Lumut, Alor Setar, Subang, Miri and Labuan, Bertam, Kuala Lumpur and Kuantan. Apart from the number of service centers, they have raised their performance standards with the passing of time. In their tenure, they have reached a mark of 400 in terms of maintenance, overhaul, and repairing of airbuses, aircrafts, and this figure includes major modifications and the refurbishments and amongst that figure, 120 were the C-130s which belongs to United States Air Force (USA F). Apart from C-130s of USAF, C-130 of Royal Malaysian Air Force (RMAF), Yemen Air Force (YAF), Indonesian Air Force (TNI-AU), Sri Lanka Air Force (SLAF), Philippine Air Force (PAF), Bangladesh Air Force (BAF), Derco Aerospace Inc, Botswana Defence Force, Safari of South Africa and Kuwait Air Force has also been included in the AIROD's maintenance and repairing achievements (Bamber, Frederick Gereffi, 2016). Indonesian Air Force: Along with the above achievements, Indonesian Air Force awarded AIROD to undertake the service life extension program (SLEP). The contract was also including the maintenance and repairing of C-130B aircraft and Hercules Tanker. This contract was assigned to the AIROD in October 1994. After the successful execution of the above contract assigned by the Indonesian Air Force, they also provided the next contract to the AIROD in 2015 for maintaining and repairing two C-130B aircrafts for Retrofit and improvised the functionalities of three C-130H aircraft (Lam Harker, 2015). United States Air Force (USAF): USAF has also introduced various contracts in order to maintain their aircrafts in an appropriate manner. And USAF has selected AIROD to perform these functionalities for them. In 1990, USA launched two programs i.e. Programmed Depot Maintenance (PDM) for 5 years and Corrosion Control Inspection Program (CCIP) for 3 years. Under both the contracts, AIROD effectively provided its services to USAF and approximately 14 USAF C-130 aircrafts were managed in a year. Reviewing the performance of AIROD, USAF again approached AIROD in 1994 to repair their aircrafts and for the same, they approached AIROD for overhaul contracts to maintain C-130 aircrafts of USAF for a term period of two and a half years. Within this period of time, AIROD served approximately 21 aircrafts (Lin, Li You, 2012). Apart from Indonesian Air Force and USAF, AIROD has also served Philippine Air Force (PAF) twice, Royal Malaysian Air Force (RMAF), etc. They are also known for modifications also and this was proved when they modified an aircraft of RMAF which was badly damaged in an incident (Metzger Parasuraman, 2017). The aerospace global industry has quite better chances to grow in the coming future and it can be evaluated with its past year's performances. The aerospace industry has developed its separate image in the effective production of aircrafts in order to strengthen the global defence system. This industry has great chances to grow at the rapid rate in near future because all developed and developing countries are investing a big part of their overall country's budget in order to develop and maintain strong Armed Forces and defence system. As per the forecasts, it is expected that this industry will grow with the minimum of 2% from the next year across the globe. The aerospace industry has majorly two clients i.e. commercial aerospace and defence aerospace. For commercial purpose, airbuses will be required and as per the analysis, airline companies will require approximately 36, 800 airplanes which value for approximately USD 5.2 trillion (Mohd Yusof, 2015). As per the geographical regions, new airplanes market growth is increasing at rapid rate. While delivery in terms of regions for airplanes is approximately 36 thousand, the value of the same is near to USD 5.2 trillion (Pagell Shevchenko, 2014). Nature of the Business Manufacturing and repairing of aircrafts, jets, etc. lie down under the manufacturing industry. It is a combination of technology and the skilled manufacturing field under which all the advanced and innovative techniques are being adopted in order to enhance the performance of the aircrafts. Primarily, they are used in the commercial sector as well as in defence ministry in order to enhance the capabilities of the Armed Forces. The largest segment of this industry comprises of production of civil aircrafts i.e. non-military. These are manufactured for the purpose of air transportation trading activities such as cargo as well as airline companies. Aircrafts are being used for the purpose of moving people and goods across the globe. Generally, range of these aircrafts starts from jumbo jets to the small turboprops. Aviation aircrafts are another segment of the aerospace industry and come in the civil aircraft's range. Aviation aircrafts are also known as private jets in general term an d they are designed to make the experience of the travellers leisured as their designs are made according to two seating capacity and it is majorly used for business purposes. Another segment of this industry is civil helicopters which are specially designed for usage of police departments, emergency medical conditions, oil and mining companies, etc. They are part of the civil aircrafts and their major motive is to provide adequate services at remote locations where big aircrafts and other types of services cannot be arranged quickly (Pullman Rodgers, 2010). In the aerospace industry, various purposes are being fulfilled and to fulfil these purposes, aircrafts manufacturing companies build unique types of jets, airplanes, etc. One of them is military aircrafts which are majorly used by the governments of various nations to supply and deliver weapons and other confidential information within the country or amongst the countries. Along with the military aircrafts, helicopters are also being used by the governments for the same purpose. These helicopters and aircrafts are designed with weapons fitted in order to cope up with the emergency situations. The government uses these in the emergency situations also, for instance, in the situations of natural calamities, where troops get does not find the way to save their lives. The government uses these aircrafts and helicopters to perform rescue operations. Apart from this purpose, some of the aircrafts are designed in such a manner to deliver an influential collection of artillery to military b oards with great manoeuvrability and less reachability. Engines used in the aircrafts by military boards differ from the engines used by the aircrafts for rest purposes. For the purpose of military boards, more powerful engines are required with maximum fuel capacity while commercial aircrafts' primary motive is to transport the troops and goods from one place to another. Aircraft manufacturing companies also modify the engines of airplanes and helicopters as per the client's requirements (Robinson, et. al., 2016). Some of the big customers of aerospace industry are Federal Government, NASA, and other countries' government bodies. NASA uses aerospace industries' services to launch their satellites, space vehicles and other launch services. The aerospace industry is majorly involved with the help of government, private organizations to produce cargo and airline transportations vehicles. Commercial airline companies determine their needs for the model of a new aircraft through reviewing the factors such as routes of fly, average number of travellers on the particular route, etc. For most busy and long routes, they adopt huge capacity aircrafts and this is the most important factor for addressing the requirements of the airline companies (Schaltegger Burritt, 2014). AIROD is engaged in the same industry and with reviewing the future growth in the target market, an organization needs to invest in the manufacturing of airplanes, helicopters, etc. as their demand is continuously increasing. Apart from this, investment in the manufacturing of aerospace industry enhances the growth and expansion opportunities. Investment in this organization would be quite a beneficial task for the organization and the major benefits which will get generated are the high rate of return on the investments, growth and expansion opportunities will be increased, etc. Below is figure which describes the approximate requirements of the aircrafts on the basis of their size and usage. Average air travel growth rate is also rising continuously in where Asian Pacific region is growing with the annual growth of 6.3% which is the highest amongst all regions amongst the world. Along with the increase in the average air traffic rate, market of Global MRO is also increasing and it is expected to increase by 3.9% in the next 10 years. While in the Asia-Pacific region, growth rate of MRO is expected to rise to 5.7% by the year 2022 which values for $23.14 billion (Short, Toffel Hugill, 2016). Justification for Recommendation It has been recommended to the AIROD to make large investments in the global aerospace industries through reviewing the future demand for the aircrafts, increasing number of air travellers per year, etc. While observing the economic conditions of the Malaysia, it was analysed that GDP of the country is continuously rising from 2007 except 2009 and 2011. A major reason for declining GDP rate in 2009 and 2011 is high inflation rate, due to certain economic calamities, Malaysian economy was fallen down at that point in time. Along with the GDP, per capita income of the Malaysian audience is also increasing continuously which is another factor of increasing demand for the aircrafts. With the increasing per capita income, the purchasing power of the people enhances and they had switched their mode of travelling to air over the other transportation mediums. Below figure shows the major economic indicators of Malaysia: From the above figure, a growth rate of the service industry could be determined. Aerospace industries are also included in the manufacturing companies, hence; chances of growth could be identified from analysing the growth rate of the whole service industry. Above two figures shows the reason for continues increasing demand of the airline companies and due to which aircrafts' demand will get increased in near future. While airline companies are included under service rendering companies and aircrafts manufacturing companies are included under manufacturing industries and these are two major contributors of GDP. Thus, AIROD needs to make investments in the global aerospace industries because the whole world's condition is quite similar to the Malaysia. As AIROD is also a part of the aerospace industries and they are known for providing maintenance, repairing and MRO services to the Malaysian military base as well as to the other international clients. With the increase in the demand for the aircrafts, airbuses, jets, helicopters, etc., it's repairing, maintenance, etc. requirements will get increased. This, it can be concluded that AIROD will get benefit from the both the sides, first they will get benefit from the investments made in the global aerospace industries while on the other hand, they will get more contracts for rendering MRO, maintenance and repairing services to the government bodies for enhancing their Armed Forces capabilities as well to the airline companies (Strand, 2014). Understanding the client: As AIROD is a part of aerospace industry only, hence; it will not be difficult for them for building adequate understanding towards the client before making investments. AIROD is capable enough to make investments while risk and return factors need to be considered before taking final decision in relevance with making investments in the global aerospace industries. Analysis of current investments and ROI period: Global, as well as domestic aerospace industries, are growing at rapid rates, hence; they are a good option for other business organizations to venture in. But before making the same, current conditions of the industries should be checked because future conditions could only be assessed on the bases of assumptions. Return on investment is another big factor which plays crucial role in making investments or not. If the period of return over the made investments is very big, then critical evaluation should be made. But in the scenario of global aerospace industries, return over the investments will not take longer period than expected. Hence; AIROD should make investments in the growing stage of the industry in order to attain desired goals and the objectives of the organization (Tseng, Lim Wong, 2015). Proposed Setting of the Venture Proposed entry for setting up the venture with global aerospace industry for AIROD will not be a difficult task as they belong to the same field. In order to attain the desired goals and the objectives, organization needs to perform various activities in relation to setting up the proposed entry for the business organization. Planning: Before commencing any venture, appropriate planning is necessary and as this is the basic step to commence the trading activities, hence; this should be performed in an adequate manner. In the planning situation, AIROD needs to develop its core objectives which need to be attained from the rest of the activities which could prove the decision of making the investment in the global aerospace industry accurate. In relevance to the investment in the global aerospace industry, AIROD Company needs to evaluate all the relevant factors which should be analysed before proposing the setting of the venture. This also includes various objectives such as attainment of desired goals and the objectives in relevance with the new venture (Turkina, Van Assche Kali, 2016). Organising: After performing the planning activity in terms of setting up the proposed venture with global aerospace industries, AIROD needs to perform certain activities in relation to the organising the activities in a sequence. This is crucial because setting up the sequence helps the organization to attain its desired goals and the objectives in relevance with the new venture. Under this step, majorly activities which are required to be performed in order to accomplish the targets for the organization are being finalised and conducted. Organising of all the activities also provides an idea of relevance with the environmental conditions under which organization needs to suffer. Apart from this, this also helps the organization to maintain and develop certain policies and strategies which are quite impressive and effective in relation to make the workplace dynamic and efficient. Executing: After organising all the activities to be performed within the workplace needs to be conducted in an appropriate manner and it is very crucial in terms of attainment of objectives for the organization. Execution of the activities recorded in the organising part of the organizational activities should be done in the same manner. This helps the organization to perform their functionalities in the same manner as expected by the management of the organization. After organising the sequence of the functionalities within the workplace, organizational management needs to evaluate all possible alternatives which could enhance the performance of the organization in comparison to the selected sequence. After finalising the selected alternative, management approves the sequence selected by the organization in relevance with the attainment of AIRODs goals in terms of investing in the global aerospace industries. Controlling: After all these activities and methods, the last step comes into practise which also helps the organization to improve its performance as well as, it also identifies and rectifies the available issues in the above-defined functionalities. Under this step, appropriate methods will be developed in order to compare the attained performance of the organization with the expected performance as per the standards developed by the management. If an organization is not able to reach up to the mark set up by the management, appropriate determination techniques will be adopted and executed for identifying the available issues within the workplace functionalities. These issues are identified and resolved on priority basis for the purpose of attainment of the organizational goals and the objectives. Cost-Benefit Analysis Cost-benefit analysis is used by the business entities in order to attract the existing policies of the organization. It helps the organization to analyse the expected benefits from the costs incurred for the achievement of the goals and the objectives. This functionality is beneficial as it determines the available outcomes from the incurred costs. With the help of outcomes generated from this analysis, organization could take the adequate decision in relation to the making investments. Cost-benefit analysis has the capability to provide appropriate alternatives and outcomes such as investment made in the global aerospace industries will definitely generate positive results for the organization. It will also determine the efficiency of the organization in terms of economic conditions ((Tseng, Lim Wong, 2015). Following are some of the processes through which organization could perform the cost-benefit analysis: Stakeholders listing; Elements of cost-benefit analysis are evaluated and an adequate one is selected; Assumptions are being made with the execution of alternatives; Conversion of the costs and benefits of the organization into acceptable currency; Discount offers are being adopted; NPV of the project is evaluated; Sensitivity analysis is being performed; In terms of this scenario, AIROD can use cost-benefit analysis in order to determine the benefits available in global aerospace industries. With regards to this analysis, AIROD will be able to attain its desired goals and the objectives. As the aerospace industry is spreading its wings in every countrys market, hence; there is big scope for AIROD to make hefty earnings from the investments made. Conclusion From the aforesaid discussion, it has been concluded that AIROD is an aerospace company engaged in rendering crucial services to the Malaysian military as well as to various domestic and internal airline companies. They are known for rendering qualitative services such as MRO services, maintenance of aircrafts, repairing and modification of aircrafts, jets, helicopters, etc. In their tenure, they have made positive image in the international aerospace industry and this is the reason, they showed their interest in making investments in the growing global aerospace industry. This decision was taken on various bases such as high rate of return, emerging sector, growth and expansion opportunities will be increased, etc. In order to evaluate the effectiveness and the efficiency of the organization, its crucial functions' activities were discussed in this report. Such as human resource management, marketing, financial, etc. departments' methods to perform the tasks were covered under this report. Further, environmental analysis and the sustainable management of the AIROD were discussed in order to evaluate their performance in the international aerospace industry. In the next phase of the report, AIROD's interest of making investments in the global aerospace industry was discussed. Under this, nature of the global aerospace industry was covered and along with this, justifications and the recommendations were given in order to analyse the investment decisions' effectiveness in relation to the aerospace industry. 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